Victoria Beckham is launching a men’s denim line, with a $200 per pair pricetag, to be released in August 2008 under her dVb label.

“I think guys should wear jeans big and baggy, with a big pair of boots or flip-flops - exactly how you see David when he’s out in his jeans and T-shirt. Do not pull them up tight and have your bulge showing. Let it hang!”

“I didn’t want anything too tight around the crotch. That really repulses me. It might be fashionable, but you are not going to get that from dVb,” Posh says of her latest fashion venture.

And the former Spice Girl even took a cheap shot at popwreck Britney Spears, insisting that she is very involved in the design process:

“I’m a complete control freak and I want everything to be perfect. I’m not doing a Britney Spears and just putting my name on something and saying, ‘Sell this perfume.’ This is a real passion of mine.”