Victoria Beckham has been tapped to front the upcoming ad campaign supporting the latest Giorgio Armani Emporio Armani For Women underwear collection; following in the footsteps of her husband, David Beckham, who has served as spokesmodel for Armani’s Emporio men’s underwear line for the past two seasons.

“Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign? Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our underwear business.”

Look for the former Spice Girl to begin gracing billboards and the pages of magazines in her knickers early next year.