It’s official: Jessica Simpson is headed back to her roots in reality TV.

According to The Los Angeles Times, the former star of MTV’s Newlyweds will headline a new docu-series, titled The Price of Beauty, which will follow the 28-year-old singer, as she travels around the world in search of what people find beautiful and why, VH1 announced on Monday.

“I have always believed that beauty comes from within and confidence will always make a woman beautiful, but I know how much pressure some women put on themselves to look perfect,” Jessica — who has been embroiled in a scandal over her recent weight gain — said in a statement Monday.

“I am really looking forward to discovering how beauty is perceived in different cultures and participating in some of the crazy things people do to feel beautiful,” she continued. “I know we will all learn a lot on this journey and I am so excited that VH1 is coming along on what I’m sure will be a wild ride.”

And the network known for hit celebrity vehicles — like Rock of Love, Flavor of Love, and Charm School — couldn’t be happier to be adding Jess to VH1’s famous celebreality fold.

“Perhaps more than any other pop culture figure on the radar today, Jessica Simpson has been the target of our obsession with beauty on both sides of the equation,” Jeff Olde, EVP, VH1 Original Programming & Production tells The L.A. Times. “She is a woman who can set trends and create firestorms with a single photo. We could not be more thrilled that Jessica now gets to take control of that conversation and take a look at the idea of beauty through her own unique, unfiltered lens. And we at VH1 are excited to be in the passenger seat next to her as she begins this fantastic journey.”

The Price of Beauty will premiere in 2010.