Check out the new Sears “Back To School” ad campaign featuring High School Musical’s Vanessa Hudgens.

The “(Don’t Just Go Back) Arrive” campaign promotion will launch later this month on TV, online, and in print.

“By partnering with Vanessa Hudgens we’re generating excitement about our back-to-school offering and building our relationship with our young customers and their parents,” Richard Gerstein, Sears Chief Marketing Officer and Senior Vice President says.