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Reality star Kim Kardashian sat in for Kathie Lee Gifford as a guest host on NBC’s The TODAY Show Thursday. The socialite — and star of E!’s Keeping Up With The Kardashians — joined Hoda Kotb and Bravo’s Millionaire Matchmaker, Patti Stanger in doling out some vital dating advice as we approach Valentine’s Day.

Sidebar: We hear Kim is being paid approximately $35,000 to attend a series of shows during New York Fall Fashion Week, kicking off today in the Big Apple.

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