Tina Fey and American Express are shooting a commercial based on the 30 Rock star’s real-life Emmy night purse theft. The comedienne, who bagged a pair of trophies at the 2008 Primetime Emmy Awards last month, was horrified when she returned from the stage and found the luxurious clutch she had tucked beneath her plush seat was missing.

According to a scoop featured in The National Enquirer, Tina will star in a new commercial focusing on her real-life purse loss and how – because she’s a member – AMEX instantly canceled her old card and issued her a new one with just ONE phone call!