TIME Magazine Gives Us Incite To ‘The Power Of Taylor Swift’
Taylor Swift is featured in the new issue of TIME magazine, on stands now, where she talks about her new album 1989, the Spotify controversy, her big tour, and female role models.
On why she took her music off Spotify:
I think there should be an inherent value placed on art. I didn’t see that happening, perception-wise, when I put my music on Spotify. Everybody’s complaining about how music sales are shrinking, but nobody’s changing the way they’re doing things. They keep running towards streaming, which is, for the most part, what has been shrinking the numbers of paid album sales.
With Beats Music and Rhapsody you have to pay for a premium package in order to access my albums. And that places a perception of value on what I’ve created. On Spotify, they don’t have any settings, or any kind of qualifications for who gets what music. I think that people should feel that there is a value to what musicians have created, and that’s that. I wrote about this in July, I wrote an op-ed piece in the Wall Street Journal. This shouldn’t be news right now. It should have been news in July when I went out and stood up and said I’m against it. And so this is really kind of an old story.
On the goal of her new album:
With 1989, I was really putting my neck on the line, because I was the one saying I need to change directions musically. And my label and management were the ones saying “Are you sure, are you positive? This is risky.” And I was the one who had to come back every time and say, “No, this is what we’re doing.” When I put forth an album cover that didn’t have half my face on it, and tried to convince my label that this was the best way to sell an album, you know, I got some kind of interesting side-glance looks. But I knew that this was the best cover to represent this record, because I wanted there to be an air of mystery. I didn’t want people to know the emotional DNA of this album. I didn’t want them to see a smiling picture on the cover and think this was a happy album, or see a sad-looking facial expression and think, oh, this is another breakup record. When I wanted to call the album 1989, people on the team questioned that. Every single element of this album has been called into question, and I’ve had to say “No, this is how we’re doing it.” And the fact that we came out and did the kind of numbers we did in the first week—you have no idea how relieved I was, because it was all on me if this didn’t work. It was a little hard to sleep the night of the album release.
I am in love with catchy melodies and hooks that are stuck in your head for days, and ideally weeks, and even months. I really love it when I hear a song, and all of a sudden, my next two weeks are spent trying to figure out how to get that song out of my head. I think there’s a way to artfully do it. I want people to have songs that I write stuck in their heads, but I don’t want it to absolutely perturb them that they have the song stuck in their head. I’m talking about songs that sound like they were cooked up in a lab. Like, anything that makes you think there are eight songwriters on this.
On what being a songwriter means to her:
I see a lot of celebrities build up these emotional walls around themselves, where they let no one in, and that’s what makes them feel very lonely at the top. I just keep writing songs. And I kind of stay open to feeling humiliated and rejected, because before being a quote-unquote celebrity, I’m a songwriter. Being a celebrity means you lock your doors and close your windows and don’t let people in. Being a songwriter means you’re very attuned to your own intuition and your own feelings even if they hurt.
On who her female role models are:
We’re taught to find examples for the way we want our lives to wind up. But I can’t find anyone, really, who’s had the same career trajectory as mine. So when I’m in an optimistic place I hope that my life won’t match anyone else’s life trajectory, either, going forward. I do have female role models in the sense of actresses like Mariska Hargitay. I think she has a beautiful life, and an incredible career, and I think she’s built that for herself. She’s one of the highest paid actresses—actors in general, women or men—on television, and she’s been playing this very strong female character for, what, 15 years now, something like that. And Ina Garten, the Barefoot Contessa. I really love her business, and how she sticks to who she is, and how people relate to it. In other industries, I have female role models. I just struggle to find a woman in music who hasn’t been completely picked apart by the media, or scrutinized and criticized for aging, or criticized for fighting aging—it just seems to be much more difficult to be a woman in music and to grow older. I just really hope that I will choose to do it as gracefully as possible.
On being a role model to young women while trying to produce something artistically valid:
I don’t find a struggle with that balance, being looked at as a role model, because I think it’s a very obvious and natural thing for people to see you as, when you’re a singer. I’ve always felt very comfortable with it, for some reason. That in particular hasn’t been one of my struggles. I’ve struggled with a lot of things, but the idea that you’re living your life and it’s impacting other people, some of whom are very young, some of whom are in their most impressionable times and they’re discovering the music that tells them how they are going to live their lives and how they should feel and how it’s acceptable to feel, I think that that’s kind of exciting.
On plans for her tour:
I know that with the way the fans have latched onto this album, the setlist will be predominantly songs from 1989. You know, when I go back and play songs I know they want to hear, like “Love Story” or “Trouble,” it’ll be interesting to reimagine them so that the fans get a new experience that feels in keeping with 1989. But I’m so excited. I have so many things I’ve been dreaming up for this.
The challenge with a stadium show is making those people in the very top row feel like they got an intimate, personal experience. On the Red tour we achieved that sense of intimacy by having acoustic moments, and moments where I was telling stories about these songs. I don’t like to scream at the audience, I like to talk to them.
To read the entirety of Swifts interview click here