“The Voice’s” Adam Levine Inks Fragrance Deal

Adam Levine will launch his own fragrance — 222 by Adam Levine — in May 2013.

The Maroon 5 frontman and mentor on NBC’s The Voice is adding perfumer to his lengthy resume. Adam just inked a deal to market his own male scent through a partnership agreement with ID Perfumes.

The company is the same perfume purveyor behind last year’s Purr by Katy Perry.

The Hollywood Reporter writes:

222 by Adam Levine will be launched in May 2013 with ID Perfumes and will be sold in various sizes of fluid ounces at a suggested retail price of $36, $45 and $65, respectively, in both men’s and women’s varieties. Gift sets and ancillary products will be released seasonally.”

An ID spokesperson says:

“Adam is a performer with tremendous charisma, both on stage and on TV. Endeavouring to capture that in a bottle has thus far been very exciting and we’re certain the final products will be even more so.”

Adam joins a long list of celebs — including Diddy, Rihanna, Britney Spears, Justin Bieber and Jennifer Lopez — to follow Elizabeth Taylor’s footsteps down the fragrance aisle.

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