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The Sci-Fi Channel Becomes SyFy

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March 16th, 2009 by Castina

Tagged as: TV,TV News

syfychannel
The Sci-Fi Channel is now SyFy….What is the meaning of this?

In effort to adopt a more modern image, The Sci Fi channel is changing its name to SyFy, TVWeek revealed on Sunday.

“It gives us a unique word and it gives us the opportunities to imbue it with the values and the perception that we want it to have,” network president Dave Howe said in a statement Sunday. “It made us feel much cooler, much more cutting-edge, much more hip, which was kind of bang-on what we wanted to achieve communication-wise,” he continued.

The name change will become official in July.


       



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