That other cute guy from The Mentalist has stripped down to his bare chest for a new ad campaign in cooperation with People for the Ethical Treatment of Animals. Series star Simon Baker may have been voted TV Guide’s “Sexiest Man on TV,” but his castmate Owain Yeoman shows that his abs are a force to be reckoned with in a PETA ad encouraging folks to consider adopting vegetarianism.

Owain, a vegetarian himself, was inspired by his wife Lucy Davis, who had previously posed for a PETA ad.

“I’ve seen how violently animals raised for food are treated, and I don’t want to support that,” Owain’s poster reads.

The Mentalist airs Tuesday nights at 9 PM on CBS.