A violent and bloody new public service announcement warning teens about the dangers of texting while driving is drawing controversy for being too graphic.

Produced by the Gwent Police Department in a small community in Wales, the PSA — which isn’t currently being aired on U.S. television — sets a horrible example of what can happen when people send texts while driving.

In the gory video, three teenage girls giggle over a text they are sending while driving along a country road. The distracted driver smashes head-on into another car. A third car later careens into the passenger side. The driver wakes to finds her friend lying dead next to her. The camera then switches to a second car, occupied by a young child asking why her parents are not waking up.

The PSA is so dramatic, YouTube viewers must assure they are 18 before viewing the footage, currently being shown to high school students in the UK. According to Gwent Police, the gore may be the best way to make drivers aware that they are endangering lives each time they text behind the wheel.

A recent Virginia Tech study found that texting drivers are 23 times more likely to be involved in a collision than nontexters.

“The messages contained in the film are as relevant to the people of Tennessee as they are to the residents [of Wales],” Gwent’s Chief Constable Mick Giannasi said in a statement on the department’s website. “Texting and driving can have tragic consequences, and the more this film is viewed, the better.”

Tell us what you think. Does the PSA go too far?