Physical copies of Beyonce’s record-breaking “visual album” hits shelves on Friday, but you won’t find it at Target.
The retail giant is refusing to sell Beyonce. Target chiefs argue that the pop star’s decision to release the disc digitally first, with zero promotion, could negatively affect sales, Billboard said Tuesday. An interesting argument when you consider that Bey’s fifth studio album sold an astounding 617,000 copies in the first 72 hours following its surprise iTunes release early Friday morning.
Additionally, the LP is expected to debut atop the Billboard 200 this week. In fact, Beyonce is already the second best-selling album on iTunes this year, second only to Justin Timberlake’s comeback effort, The 20/20 Experience.
Apparently, the stats aren’t enough to sway Target — which partnered with Beyonce to sell a deluxe edition of her 2011 album, 4. Target spokesperson Erica Julkowski tells Billboard.
“At Target we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections. While there are many aspects that contribute to our approach and we have appreciated partnering with Beyonce in the past, we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats. At this time, Target will not be carrying Beyonce’s new self-titled album Beyonce.”
Bad business move?