Sylvester Stallone has inked a $1 million deal to endorse Synergy Vodka’s Russky Lyod. The action film icon will begin appearing in print and television promo ad for the drink September 1st.

The campaign will feature the tagline: “There is a bit of Russian in all of us.”

“By inviting one of the most popular movie stars, such as Sylvester Stallone, to take part in Russky Lyod advertising campaign, we set a precedent not only for the distilled spirits sector but for the whole Russian advertising market,” a spokesperson for Synergy said in a statement Friday.

“We are confident that the new campaign will enhance the brand’s recognizability and propel it to the top of sub-premium segment.”