Soupy Sales, the comedian who took more 20,000 pies to the face in front more than 5,000 live TV appearances for half a century, died in the Bronx on Thursday. He was 83.

Soupy — beloved by the Baby Boom Generation — died at Calvary Hospice in the Bronx, New York overnight, his former manager and longtime friend, Dave Usher, confirmed. The comedy legend many health problems and entered the hospice last week.

At the peak of his fame in the 1950s and ‘60s, Sales was one of the best-known faces in the nation.

“If President Eisenhower would have walked down the street, no one would have recognized him as much as Soupy,” Usher said.

So long, Soupy….