Scarlett Johansson’s SodaStream ad — banned from the Super Bowl for taking a swipe at Pepsi and Coca — just became the source of an even bigger controversy.
When the ad debuted earlier this week, Johansson was an ambassador for Oxfam International, a group sympathetic to the Palestinian cause. SodaStream, on the other hand, is an Israeli company with a production facility located in the West Bank. Immediately after the ad debuted, Oxfam released a statement lambasting ScarJo’s affiliation with the brand:
“Oxfam is opposed to all trade from Israeli settlements, which are illegal under international law.”
Johansson released a statement in response, defending SodaStream’s progressive values and dedication to the idea of Israelis and Palestinians living in harmony.
“SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights.”
Obviously, a meeting of the minds was not on the horizon. On Thursday, Johansson resolved the conflict of interest by formally ending her ambassadorship with Oxfam.
“Scarlett Johansson has respectfully decided to end her ambassador role with Oxfam after eight years. She and Oxfam have a fundamental difference of opinion in regards to the boycott, divestment and sanctions movement. She is very proud of her accomplishments and fundraising efforts during her tenure with Oxfam.”