Sarah Michelle Gellar Changes Gears With Baking Company Foodstirs [Interview]
Buffy The Vampire Slayer’s Sarah Michelle Gellar is starting a new chapter in her life — food curator. The actress turned homemaker guru has decided to move away from acting (at least for now), so she can be a present partner and parent. That said, Gellar didn’t completely lose her creativity, instead she thought outside the box and decided to develop that creativity into a company; enter Foodstirs.
Foodstirs is a company that was started by Gellar and her two partners, with the incentive of making memorable family experiences in the kitchen. The trio has decided to focus on baking as its template to find healthy ingredients for fun projects that anyone can do in the kitchen. Every month the Foodstirs team curates ingredients (healthy mixes) in a box in an effort to let the creativity in the kitchen unfold. It’s simple — they supply the products and you take over in your home. For Gellar, it’s a way to give back and awaken a new sense of creative freedom.
Sarah Michelle Gellar stopped by AOL to chat about Foodstirs and the new chapter in her career.
— Foodstirs (@foodstirs) December 17, 2015
On her own crossroads:
I think it was a couple of things. It was a time in my life where I had just finished a show called The Crazy Ones with Robin Williams. It was an incredible experience, but when it ended, I kind of felt like I was at a crossroads that I wanted to do something else. I wanted to do something where I had more of a hand in the creation. Now, thanks to this world that we all live in, content is very different, and the way you consume content, and what we consider content.
On her inspiration behind Foodstirs:
The original inspiration for Foodstirs was our children. My partners — our kids are all the same age. I’m very well aware of how important being in the kitchen is and what you get as a family, a friend from it, and just nutritionally as a person, [the kids] see eating healthy and being aware of how you make your food. What goes into it lowers the rates of depression, and suicide, and drug use — the list just goes on. I went to the store to buy a premade mix and I was horrified at the ingredients.
We realized, what if there was a “better for you” dessert that all came in a box to you? And we said, well someone needs to do this. We started to realize how complicated it could be when we wanted to make something healthy. Who doesn’t love to bake? And who doesn’t love to bake sweet things? Why couldn’t those two things go hand in hand? We spent the last two years sourcing the ingredients and figuring out a way to make desserts that taste better but are better for you at the same time.
— Silicon Beach (@SBLACommunity) November 28, 2015
On using social media as a platform for creativity:
Now that I’m learning how to use pinterest, and twitter you really can get great creative. I think that’s the most important thing that I’ve taken from all of this. I came from a traditional background where entertaining and being creative was being on film or television, and now I’m learning that there’s so many different ways to create content, to create art. I find it fascinating and I’m very excited to be apart of that.
On the challenges behind starting a company:
The testing part is the fun part. Even if it goes bad, it’s good. The hardest part was raising the money to start and figuring out the way to do that, and trying to go to investors and explain to them that we had this idea. And yes, Buffy’s going to have a company, and they don’t really take you that seriously, go figure, right? It was about trying to convince them that not only do we have an idea but we know how to execute it. We knew how to disrupt a market that’s been around. The baking industry is a very tired industry, and it doesn’t make sense to me. Why don’t you go to the modern person? We live in a different society and we look for something different.
On the legacy of Buffy The Vampire Slayer:
It’s really incredible. When we first made the show, we were a mid season replacement on a fledgling network, based on a failed movie. We knew there was something really special in what we were doing. As we started, you’re such in a bubble, while you’re making it and working those crazy hours, and to really truly appreciate the effect you need some time and distance. Even while we were on it, and we thought it was cool and hip, you don’t really see the impact until now. It’s all these years later that emotionally it’s still hitting those same notes. It’s still meaning to people, whether they’re watching it for the first time or the 400th time. I know that it still holds up and it still has that same meaning, if not more. It’s so hard now to make an impact because there’s so many different platforms. If it wasn’t for Buffy, I wouldn’t be able to do what I’m doing right now.
[Photo by Foodstirs]