Sarah Jessica Parker will kick off 2009 by adding a new fixture to her budding fragrance empire. The Lovely Collection By Sarah Jessica Parker will feature a line-up of three unique new scents: Dawn, Endless and Twilight, when the line arrives in stores early next year.

“I wanted to offer a little glimpse into my world, something that was genuine and relatable — very specific moments, treasures of time,” SJP tells WWD of the new fragrance collection. “The concept of moments lent itself to multiple fragrances.”