Rumer Willis Badgley Mischka Ad Campaign Spokesmodel Spring/Summer 2011

Rumer Willis is the new face of Badgley Mischka!

The celebuspawn of Bruce Willis and Demi Moore, 22, has spent much of the past few years trying to carve out her own place in Hollywood, with some of her biggest breaks coming in the form of a guest role on The CW’s 90210 and a starring spot in the box office comedy The House Bunny.

Now Rumer’s tapping into her inner fashionista by teaming up with dapper designing duo Mark Badgley and James Mischka. Willis will be showing off pieces from Badgley Mischka’s Spring/Summer collection in a campaign breaking on the pages of lifestyle mags next month. The former Miss Golden Globe was photographed by fashion photog Tony Duran for the campaign, which will showcase couture eveningwear, the fashion house’s new Mark + James contemporary collection, swimwear, and accessories like shoes, bags, and jewelry.

“I was thrilled and honored to be chosen to represent the Badgley Mischka brand,” says Rumer, who follow in the stylish footsteps of Eva Longoria, Kirsten Dunst, and Brooke Shields, who have also fronted campaigns for the high-end brand. “Working with Mark and James is an incredible opportunity.”

Badgley Mischka sure sounds thrilled to have her aboard.

“We adore Rumer, she is glamorous, youthful and fun,” Mark and James say. “Rumer captures the spirit of all of our spring collections, especially our newly launched Mark + James collection.”

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