Rumer Willis Badgley Mischka Ad Campaign Debuts



Rumer’s ready for her close-up.


On Wednesday, high-end fashion brand Badgley Mischka unveiled the first look at its spring 2011 campaign, featuring actress Rumer Willis. The daughter of Hollywood heavyweights Bruce Willis and Demi Moore appears in a campaign shot by Tony Duran on a beach in Malibu.

“It was so amazing to play on the beach in beautiful and timeless gowns, I felt like a princess. Partnering with Mark and James has been such a wonderful experience and I am honored to appear in the new campaign,” says Rumer, whose acting credits include The House Bunny and a guest arc on The CW’s 90210.

Mark Badgley and James Mischka chime in: “Rumer is a great muse for the season. She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection.”

The campaign will debut online, in print, and on billboards in March.


Popular Stories

Check Out These Viral Stories