Romeo Beckham Stars In Burberry’s “From London with Love” Ad
12-year-old Romeo Beckham, son of David and Victoria, made his modeling debut for Burberry a year ago. Now he is starring in Burberry’s festive Broadway musical-esque campaign called “From London with Love,” directed by Burberry CEO and chief creative Christopher Bailey.
Speaking about the campaign and working with the young Beckham, Christopher Bailey said: “This festive campaign is a celebration of everything we love at Burberry; the trench coat, the cashmere scarf, incredible music, our British weather, and working with great and talented people. It continues to be an utter joy working with Romeo — he has charm, style and great energy!” said Bailey in a release.
The new campaign film is set against a theatrical London backdrop, which comes alive with over 50 dancers who give a performance inspired by the golden age of cinematic musicals.
The story captures a boy delivering the gift of love to a young couple, played by new British models and dancers Hannah Dodds and Anders Hayward, and aims to celebrate gifting as the ultimate symbol of a connection between people.
Shot on location at a custom-designed set on the George Lucas stage at Elstree Studios in London, the dancers perform to choreography by Lynne Page, specially designed for the exclusive campaign soundtrack ‘The Way that I Live’.