Rihanna and MAC Give Good Face with Signature Makeup Collection: RiRi [Hearts] MAC Launching May 4
Have you heard? Smash cosmetics brand MAC has teamed up with Bajan beauty Rihanna for a multi-season collaboration that will yield four distinct collections of makeup launching this spring.
Rihanna is slapping her famous name on 31 products in the newly-minted “RiRi [Hearts] MAC” line. The first item, RiRi Woo red lipstick, will be unveiled on May 4 with a pop-up shop at her concert inside Brooklyn’s Barclays Center.
Another RiRi item will debut over summer. A third is expected in the fall. Rihanna’s fourth collaboration with MAC will be featured as a special edition line arriving just in time for the holidays.
Unlike previous MAC celebrity collaborators — such as Viva Glam stars Ricky Martin, Nicki Minaj, Cyndi Lauper and Lady Gaga — Rihanna is being considered a MAC “creative partner,” giving the “Rude Boy” potential for a long-term relationship with the retailer.
The star told Women’s Wear Daily this week:
“When it comes to creating things, I like to get my hands in there. When you think of makeup, the brand that pops into your mind — for something legit — is MAC. Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”
After the announcement, Rihanna, 25, posted an Instagram photo of the products, each etched with “RiRi [Hearts] MAC” in her handwriting:
“That’s right baby, I’m a #MACgal now!Get into it, package designed and products created from scratch by yours truly! Thanks to the EPIC team at #MAC for giving me the opportunity to play and share my favorite s**t with my fans and yours.”
Written by Castina on February 21st, 2013 | Tagged as: Rihanna







