YouTube Billionairess Rihanna NIVEA Spokesmodel
Can we get a handclap for the newest member of YouTube Billion Views Club: NIVEA spokesmodel Rihanna!
The inked-up “Rude Boy” singer is going nude (Like we haven’t seen that before!) for the cosmetic brand’s 100th anniversary promotional campaign, “100 Years Skincare for Life.” The campaign — set for debut in May — features a topless Rihanna, fresh-faced and sporting nude colored nails, in a series of snaps that will coincide with the launch of the singer’s Summer 2011 LOUD World Tour, sponsored by NIVEA.
“Over the past 100 years, NIVEA has been an iconic skincare brand across the world that is built on the trust of our consumers,” says NIVEA executive Markus Pinger. “We are excited to have Rihanna supporting us in our celebration and building a new generation of fans.”
In other Ri news, the singer hit a YouTube milestone on Wednesday, becoming the fourth artist behind Eminem (No. 1), Lady Gaga (No. 2), and Justin Bieber (No. 3) to rack up a whopping 1 billion views on the web’s leading video-sharing website.
Here are the rankings on her YouTube profile, according to media tracking website Famecount.com:
-“Rude Boy” – 139+ million
-“Don’t Stop The Music” – 137+ million
-“What’s My Name?” – 131+ million
-“Only Girl (In The World)” – 107+ million
-“Unfaithful” – 57+ million