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Rihanna Fashion Against AIDS H&M Ad Campaign

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January 2nd, 2008 by Castina

Tagged as: Fashion, Rihanna


Here’s a shot of Rihanna in the first ad campaign for her new H&M charity clothing line Fashion Against AIDS.

Fashion Against AIDS launches in February to raise awareness of the disease among teens. The line will sport slogans like “Believe” and “Stop and Think.” Prices are expected to range from $12 to $34, with 25 percent of the sales from the collection will go to HIV/AIDS-prevention projects around the world.

“Supporting YouthAIDS through the Fashion Against AIDS campaign was a great way to encourage my fans to join me in the fight against HIV/AIDS. I love that H&M is providing a fashionable and easy way for young people all over the world to get involved in this worthy cause,” Rihanna said in a statement.

Timbaland, Good Charlotte, Ziggy Marley will also design for the charity clothing line.

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