Rick Astley is making a musical comeback — three years after “RickRolling” became a popular online prank.
His song “Never Gonna Give You Up” became the center of an web phenomenon where seemingly unrelated links led to footage of the film clip. The “bait and switch” practice was dubbed “RickRolling.” So far, it’s tricked around 50 million web users into clicking on a link to the 1987 pop hit.
Now Rick is hoping his Internet presence will translate into a career revival on the charts.
“I’m not expecting great things this time round. I’m having a giggle.”