Katie Couric’s eponymous talk show has struggled in the ratings ever since initially starting off strong with a debut last fall. The rating challenges become even more glaringly clear when viewed in comparison to last season’s fellow freshman, the increasingly popular Steve Harvey. Now, a new report has emerged, claiming that Katie is “teetering on the verge of cancellation.”
The Hollywood Reporter reports that “one of TV’s priciest daytime experiments” could be coming to an end as viewers flee Katie, despite a second-season makeover in hopes of increasing viewership. The trade mag also alleges a disconnect between the kind of show Couric wants to do and the kind of show her target audience wants to watch.
A former Katie employee sums it up this way:
“She has a complete and utter disdain for the audience she needs to appeal to. In her mind, the Today Show was the model — professional women getting ready for work. Anyone home after 9 o’clock are people she has no interest in appealing to. But she also loved the $20 million paycheck.”
Couric’s “Q” score â€” which statistically measures a TV personality’s popularity to viewers â€” found that only 10 percent of women view the newly-engaged news veteran in a favorable light while 21 percent have a negative opinion of her.
Disney — which produces Katie — will reportedly decide whether or not to renew the show sometime this month. Insiders say any renewal would almost certainly involve a budget cut for the show and a paycut for Katie.
If Katie is cancelled, don’t think that’s the last we’ll see of Couric: She’s the frontrunner to replace Barbara Walters when she steps down from The View at the end of the season.