“Harry Potter” Author JK Rowling Launches Pottermore Interactive Website

Previously unpublished Harry Potter material will be released on a new website, British novelist JK Rowling said during a press conference at the Victoria and Albert Museum in Central London on Thursday. The seven Harry Potter novels will be available in ebook form this fall, thanks to the launch of new interactive online website Pottermore.com, that will allow readers to navigate through Rowling’s blockbuster series about a boy wizard and his pals.

Fans of the Harry Potter series — which to date has sold 400 million copies worldwide — will be able to work their way through the books and follow Harry to Hogwarts. Visitors will be sorted into one of the school’s rival houses and become student wizards themselves by casting spells and mixing potions. The ebooks will be exclusively available on the Pottermore site in several languages and available on all major electronic reading devices. Rowling also promises details about some of the famous characters featured in the series and in-depth instructions on Quidditch — the fictional sport played by the student wizards in the bestselling books.

“I wanted to give something back to the fans that have followed Harry so devotedly over the years, and to bring the stories to a new digital generation. I hope fans and those new to Harry will have as much fun helping to shape Pottermore as I have,” Rowling told reporters. “Just as I have contributed to the website, everyone else will be able to join in by submitting their own comments, drawings and other content in a safe and friendly environment. I do have closure with Harry. I have no plans to write another novel. I’m pretty sure I’m done on the novel front…But it was fun while it lasted.”

Rowling adds: “Ebooks are here and here to stay. Later than a lot of people, I for the first time downloaded ebooks and it’s miraculous for travel and for children in particular. I feel great about taking Harry into this new medium.”

The premiere of the Pottermore comes three weeks before the release of the eighth and final Harry Potter film Harry Potter and the Deathly Hallows – Part 2.

The site goes live in October.

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