Pop Crunch

Posh Moves Her Hairdresser To L.A, Too

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March 5th, 2007 by Castina

Tagged as: Posh Spice, Victoria Beckham


The Beckham Family hairdresser is moving 5,500 miles to help them look like Hollywood superstars.

Celebrity stylist BEN COOKE has been in charge of Posh’s tresses for seven years and is responsible for her Pob and her recent blonde transformation.

Now he and business partner JONATHAN LONG are setting up a salon in LA to add to Lockonego, their premises in London’s Kings Road.

Ben has become a close friend. DAVID and the kids, Brooklyn, Romeo and Cruz, have all had their hair cut by him.

Jonathan said: “We had meetings in LA when Victoria was there for the Oscars to see about expanding our brand over there.

“We spoke with magazines and hair cosmetics firm Wella. We want to create a salon there as soon as possible.

“Ben flies anywhere in the world to be with the Beckhams if he can. It would be easier if we had our own salon there. Friends say Victoria can’t live without us, which is lovely. We don’t want to rely on Brand Beckham, although Victoria’s name on our books means a lot.

“This is our own project we have dreamed about for years. Victoria is really excited about us setting up in the US.”

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