Those famous rabbit ears have made their way onto the beverage aisle. Playboy Magazine is preparing to launch a new “ultra-sexy” energy drink.

In a new press release, Playboy says: “Playboy and Play Beverages LLC are thrilled to announce the launch of the ultra-sexy, incredibly invigorating Playboy Energy Drink. With subtle notes of fruit and vanilla, this proprietary formula contains ginseng root, guarana extract and damiana leaf, ingredients that are believed to stimulate energy levels. Available in two varieties, regular and sugar-free, Playboy Energy is now available in the Boston area and will roll out to Miami, Las Vegas and Los Angeles this March.”

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