Piers Morgan Burger King Flame Body Spray Ad Campaign (PHOTO)

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America’s Got Talent host Piers Morgan is fronting the UK’s launch of Burger King’s new hard-broiled-scented fragrance, Flame.

The website promoting the perfume, firemeetsdesire.com, features former Daily Mirror editor Piers reclining naked except for a Burger King medallion and a strategically draped cloth.

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