Ashlee Simpson and Pete Wentz could receive $2 million for the first public pictures of their newborn son.

The young couple, who welcomed their first son Bronx Mowgli Wentz last week, are expected to receive seven figures for the tot’s photographic world premiere.

“I see Ashlee and Pete coming in at the low seven figures mark,” says Hollywood publicist Howard Bragman. “Two million seems like a good, solid figure for Ashlee and Pete. It’s a two-celeb couple, so that’s a boost for them.”

“….Ashlee was the girl who sang along to the tape recorder. It was a PR nightmare. Now, she’s a newlywed and a new mom, so she’s a lot more relatable.”