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Pepsi Sexist Girl-Getting iPhone Application Sparks Outrage

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October 14th, 2009 by Castina

Tagged as: Popular Culture


Pepsi and its energy drink AMP Up has apologized for a sexist iPhone application crafted to help men seduce women and keep records of conquests on Twitter. .
Pepsi Scoring App For Men
The “AMP Up Before You Score” iPhone application categorizes women into 24 types and then uses the Apple smartphone’s Internet capabilities to link users to information about them and what they like. Types of women listed in the application include punk rocker, bookworm, aspiring actress, artist, and sorority girl.

“Let’s say you meet a girl who is way into being green and you need a vegan restaurant stat; we’ve got you covered,” a voice-over remared in an online Pepsi video about the app. “If you are anticipating a successful night, the Before You Score app gives you up to the minute information, feeds, lines and much more to help you amp up and talk to 24 different types of ladies.”

A “Keep a List” feature in the program reportedly prompted users to add women’s names and encounter details to a “brag list” if they “got lucky.”

People offended by the application bombarded Pepsi’s page on the popular microblogging service Twitter, prompting the company to apologize.

“Our app tried 2 show the humorous lengths guys go2 get women….We apologize if it’s in bad taste and appreciate ur feedback.”



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