Pepsi Baffled By Emergence Of Michael Jackson Burn/Fire Footage

On Wednesday, the never-before-seen video of the horrific Pepsi commercial shoot that left Michael Jackson severly burned and emotional shaken was released by the editors of Us Weekly Magazine. But the release of the footage — which is quickly becoming an Internet sensation –has left executives for the soft drink manfacturer wondering what kind of sickos would to release such disturbing video, 25 years after the fact.

They’re called tabloid editors, Pepsi.

“We don’t know how the footage became available. Twenty-five years later, we’d question why anyone would want to share such frightening images. It was a terrifying event that we’ll never forget,” Pepsi spokeswoman Nicole Bradley said in a statement to Entertainment Weekly on Thursday.

“We were grateful for Michael’s recovery and for the chance to continue working with him on a number of successful projects. As for Michael as an artist, his music helped us define a generation and, like everyone else, we’re deeply saddened by his passing.”

Bradley explained that since the company has no idea where Us obtained the footage, their legal options for having it removed from the Net are limited.

“We don’t know where it came from,” she says. “We don’t know what that footage is. It’s 25 years ago. We don’t know who owns it, so we have no recourse as far as I know. I can only tell you what I know. We didn’t put it up and we don’t know where it came from.”

The commercial was filmed in L.A.’s Shrine Auditorium on Jan. 27, 1984.

“The pyrotechnics exploded as planned — after Jackson descended the stairs and began performing with his brothers,” the video explains.

However, during the sixth the fireworks exploded too early.

“Things went horribly wrong,” states the video.

At first, MJ appeared unaware that his head was on fire. The pop star continued dancing until a group of stagehands converged on him to put the fire out. He was later rushed to the Sherman Oaks Burn Center, where he remained for several days.