Sir Paul McCartney is the latest celebrity vegetarian to join PETA in the rally against animal cruelty. In a new ad campaign for the animal rights crusaders, Sir Paul says:

“Many years ago, I was fishing, and as I was reeling in the poor fish, I realized, ‘I am killing him — all for the passing pleasure it brings me….Something inside me clicked. I realized as I watched him fight for breath, that his life was as important to him as mine is to me.”