Dr. McDreamy joins the rank of Oscar winners Jennifer Hudson and Reese Witherspoon as the latest celebrity to front a fragrance for Avon. The Grey’s Anatomy star hassigned on for a multi-year contract, estimated between $5-$6 million, to launch his own men’s fragrance for the cosmetics giant next November.

“We are thrilled to partner with Patrick Dempsey—an incredibly accomplished actor who has achieved such broad appeal because of his genuine authenticity, charisma and style. This will be arguably the strongest franchise in the company’s history,” Avon CEO Andrea Jung (Pictured Above) says.

“We’re extremely impressed with both his on and off screen accomplishments, and have a shared commitment to giving back to communities in ways both big and small.”

And forty-two year old Patrick sounds equally pleased to be joining the Avon family, saying in a statement on Monday:

“This is an extremely exciting opportunity for me to work with Avon—a brand I have long respected as a global powerhouse with a lot of heart and soul. The brand reaches every corner of the globe with more than just high quality products—it creates economic empowerment for women through its earning opportunity, and has an excellent reputation for corporate philanthropy through their Avon Foundation.”