Paris Hilton launched her sunglass collection at the International Vision Expo in New York City on Monday.

“It’s no secret that I adore sunglasses, and I am excited to finally have a collection of my own,” Paris says. “We all want options on what to wear given our own personal style, so introducing sunglasses that give people stylish choices and unique features is really important to me. Everyone’s taste is different, but I’m convinced that anyone can enhance their look with the right sunglasses. It’s all about fashion and having fun with your look.”

The heiress’ line is part of a collaboration with Gripping Eyewear, Inc., which the company promises will be “the most unique sunglass collection and accessories the eyewear industry has ever seen.”

Sure….well we’ll believe that when we see it.

“Paris has an amazing eye for sunglass style and design,” says Jimmy Jongebloed, President and CEO of GEI, said in a statement this week. “Her focus on her own personal fashion, combined with an unmatched marketing ability, is the key to why she is so successful and her products are sought after worldwide. Together, we are a powerful team and our intent is to make a lasting statement in the retail and optical industry internationally.”

He adds, “Ms. Hilton has been working behind the scenes with GEI to sketch designs and provide input for her collection, which will be available at select locations this fall. She will also announce an accompanying line of accessories that will include patented lens wraps, sunglass stands and visor clips, all designed to allow the consumer to store, display and protect their sunglasses.”

“……Incorporating Ms. Hilton’s designs and style will create the most unique sunglass collection and accessories the eyewear industry has ever seen.”

Paris Hilton Sunglasses will debut in the fall.

Pictures Spotted@ The Phun