Paris Hilton has launched her own motorcycle racing team, which will compete in next year’s world championships. Um, what?

Hilton is revving up the expansion of her business empire as she heads into 2011. The scandal-prone socialite, 29, has agreed to front the Supermartxe VIP by Paris Hilton team, which launched in Madrid over the weekend.

Here she is in Spain straddling a pink motorbike for the team’s presentation. Guess it’s more interesting than her pop career. (Kanye Shrug…)

SEE ALSO:   Winona Ryder "No Hard Feelings" After Being Upstaged By Angelina Jolie In "Girl Interrupted"