Paris Hilton posed in a traditional Arab outfit during a press conference at Dubai’s Hotel Intercontinental, where she announced the launch of her new Middle Eastern reality show on Wednesday.

The 28-year-old socialite is in the nation of Dubai to shoot Paris Hilton: My New BFF– Dubai — and sha has promised to throw herself into the conservative local culture — right down to the Muslim garb.

“I’m going to come up with a new catchphrase – using some Arabic words.’ Expect a new meltdown in East-West relations…”

“I wanted to know everything about this place first because I wanted to make sure everything was OK,” the hotel heiress was quoted as saying by The National on Thursday. “I just want to respect everyone here.”

Twenty-two contestants will try their best to become the heiress’ new BFF in the 20 days she will spend in the Emirates.

Paris says her Dubai-based MTV series will be open to women only.

“I expect to learn a lot here. It’s a completely different world,” Hilton also said.

No air date has yet been set for the Mideast show.