Paris Hilton’s too hot for TV….at least in Brazil.

A sexy beer ad featuring the socialite/heiress has been pulled from the airwaves in South America after consumer complaints and a watchdog agency’s investigation. The controversial campaign featured Hilton in a short black dress preening and rubbing herself with a can of Devassa beer to the delight a gaggle of Peeping Toms.

Last week, Brazilian ad watchdog group, Conar, demanded that the ad be removed, arguing that the ad treated women as sex objects and was “offensive to blondes.” Brazil’s Secretariat for Women’s Affairs also said it had received complaints about the ad.

Brewing company Schincariol, who manufacturers Devassa, has vowed to fight the ban.