Bombshell-turned-butterhead Pamela Anderson is trying to save seals from the annual hunt on Canada’s East Coast. The Canadian-born actress and animal rights activist is among several celebrities who are taking part in an ad campaign by PETA.

On Friday, Pam — who also worked with PETA on a campaign to bring down Kentucky Fried Chicken — visited the Ontario provincial legislature on Frday to introduce the new ads, which also Kelly Osbourne, Brody Jenner, and Holly Madison. PETA says the ads will appear in entertainment magazines and will be tweeted in many languages this fall, in a bid to keep pressure on the Canadian government.

Canada’s East Coast seal hunt is the largest in the world, killing an average of 300,000 harp seals a year. Canada’s indigenous Inuit community says the seal hunt provides crucial jobs and food for villagers in isolated communities in nothern Canada.

Pam was joined at the launch by members of PETA, including a protester dressed as a seal. She told the TV show Canada AM that the annual seal hunt is “barbaric and cruel” and “an embarrassment” to her native country.