Now here’s a man Barbie can share her lipgloss with: Ladies, meet your new sugar daddy.

On Wednesday, Mattel announced that dapper dingleberry Palm Beach Sugar Daddy Ken– Yes, that is his real name — well serve as the newest addition to the company’s popular Barbie Gold Label Collection; which already features Palm Beach Coral Barbie, Palm Beach Caftan Barbie, and Palm Beach Swimsuit Barbie.

…..They’re discontinuing the Bratz Dolls for this? As if folks don’t already find doll collectors creepy as Hell. Seriously, WTF?

“Cool sophistication in breezy Palm Beach! Sporting a dashing jacquard-patterned jacket with a light pink polo shirt and crisp white pants, Ken doll is ready for Palm Beach social season, sunning by the pool and a stroll with his little companion. Fashion designed exclusively for the Silkstone Barbie doll body…..For the adult collector,” according to this product site, which notes that collectors may preorder their very own miniture metrosexual for just $81.99.

Never fret, Sugar Daddy’s all ready to bask in the balmy sun in a jacket, pink polo shirt, and white shoes. He also comes with dog and leash, swim trunks, a doll stand, and a certificate of authenticity.

Sugar Daddy Ken joins the Mattel Family in April 2010.