No Doubt actually has a lot of doubt about their recently released cowboys-and-Indians-themed music video. The band effectively wiped all evidence of its “Looking Hot” promo from the Interwebs after the video prompted a firestorm of criticism and allegations of racism.
“Looking Hot” is the second single from Push and Shove, No Doubt’s first album in 11 years. The elaborate video, directed by Melina Matsoukas and released last Friday, is full of stereotypical Native American imagery and features shots of frontwoman Gwen Stefani participating in a fire dance and waging war against cowboys wearing a Native American-inspired costume.
The weekend brought backlash from the Native American community about the apparent appropriation of the culture. The band decided to yank the controversial video on Sunday and subsequently released the following statement on their website:
“As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family and fans that surrounds us was built upon respect, unity and inclusiveness. We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are.”