Nike, Gatorade Stand By Tiger Woods
PR-wise this isn’t going to be a good holiday season for Tiger Woods…..As the fallout continues over the pro golfer’s late night car crash and rumored romance with a Manhattan party planner, at least two of the companies shelling out big endorsement bucks to Tiger are standing by their guy.
“Tiger and his family have Nike’s full support,” a spokesperson for Nike, which Tiger endorses, said in a statement on Monday. “We respect Tiger’s request for privacy and our thoughts are with Tiger and his family at this time.”
Sports drink giant Gatorade also spoke out lending their support to Tiger, who is pitchman for the brand’s “Woods of Wisdom” campaign.
“We wish Tiger well as he recovers and look forward to seeing him back on the course soon,” a statement from Gatorade said. “Our partnership with Tiger continues.”
Tiger’s endorsement deals brought in approximately $105 million last year, according to Sports Illustrated. In September, Forbes announced Tiger had become the first athlete to earn $1 billion over the course of his career, which began when the former chid prodigy turned pro in 1996 at the age of 21.
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