Keith Urban and wife Nicole Kidman earned a round of a applause earlier this week after the celebrity pair refused to sell the first public photos of their new daughter Sunday Rose’s -but celebrity insiders say the price just wasn’t right.

One editor at a celebrity weekly tells the New York Post, “She wanted $3 million and we weren’t going to pay that.” A rep for Kidman says, “a number of publications called to offer money, but she never considered it.”