New Tiger Woods Nike Ad Features Voice Of Father Earl Woods
Tiger Woods is featured in a new ad for Nike that premiered on ESPN Wednesday. The sports brand is one of the few companies that stood by Tiger Woods after it was disclosed that the golfer had been playing putt-putt with pornstars, Pancake House servers, and half the cocktail waitresses on the West Coast during a devastating sex scandal last winter. In the stark, black-and-white ad, Woods looks directly into the camera without speaking while a recording of his late father (Earl Woods) is heard, speaking about taking responsibility.
“I want to find out what your thinking was, I want to find out what your feelings are, and did you learn anything?” the elder Woods, who died in May 2006, asks in a voiceover. Tiger does not speak in the commercial — which was filmed several weeks ago at Isleworth Country Club, a golf course near his suburban Orlando home.
The ad is Tiger’s first new TV spot since the sex scandal prompted some sponsors — including Accenture, AT&T, and Gatorade — to distance themselves from him. Nike spokesman Derek Kent says the company is glad they opted to stand by Woods’ side: “We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father….”
Tiger will make his long-awaited return to pro golfing at the Masters tournament in Augusta, Georgia on Thursday.