Jessica Alba has lent her celebrated beauty to a second provocative ad campaign encouraging young adults to raise their voices in the upcoming presidential election.

The new mom appears muzzled and teary-eyed in a groundbreaking ad supporting Declare Yourself, a non-partisan, non-profit national voting initiative aimed to get young voters to register and vote in the presidential election next month.

“These images, while incredibly unsettling, are extremely compelling to today’s young adults,” said Marc Morgenstern, Declare Yourself Executive Director. “With less than 40 days left until the national election, we deliberately chose vivid and startling imagery to break through and underscore the grave consequences of not voting and in effect muzzling oneself.”

The ad slogan reads “Only You Can Silence Yourself.”