Recording artists Chris Brown, Julianne Hough, and Ne-Yo attended the debut of their new Wrigley’s Gum jingles at the Nokia Theatre in New York City on Tuesday.
(Let’s hope Rihanna doesn’t see this one!)
The singing stars were commissioned to record hip remakes of the signature songs that accompanied classic Doublemint, Big Red, and Juicy Fruit commercials.
Chris Brown’s smash Summer single “Forever” was actually produced as a jingle for Wrigley’s new Doublemint promo campaign. Ne-Yo has put his spin on Big Red’s “Kiss A Little Longer” diddley. And Dancing With The Stars pro Julianne Hough is the new voice of the Juicy Fruit campaign.
The revamped Wrigley’s campaign, starring Chris, Julianne, and Ne-Yo, will premiere in August.