NBC has enlisted several celebrity musicians, like T.I. and Clint Black, to give a modern-day upgrade to the chimes that have been the sound of the Peacock Network since its inception in 1931.

Each artist will interpret the notes in their respective milieu. B.B. King will make give the notes a bluesy twang on his guitar. The B-52s will put a pop spin on them. At the shoot last week, T.I. conceived his own rap about NBC.

The new promos will begin airing around Thanksgiving.