Olympic gold medal-winning gymnast Nastia Liukin has been tapped a new ad campaign for denim designer Vanilla Star.
Nastia’s “Smart Girls Rock” campaign, which will debut at Parsons School of Design in New York City late Friday, is set to be featured in national magazines and billboards across NYC and L.A.
“We love that Nastia is the perfect fit for Vanilla Star like our jeans are for her,” says Sandeep Behl, Vanilla Star’s CEO. “The grace and class she continues to demonstrate in her performances and in her attitude are a great representation of the values that Vanilla Star stands for.”
“We feel that Nastia is special, not only for her amazing skills but as a role model and inspiration to young generations. She’s truly living the dream,” Vanilla Star president Mark Levy said in a statment Friday.
Nastia says she feels honored to be the newest member of the Vanilla Star family.
“I am really excited to be part of Vanilla Star’s Smart Girls Rock ad campaign,” Nastia says. “I know what it is like to have a dream in your mind and work as hard as you can to achieve it. I’m just happy I can encourage others to do the same.”
Nastia is a second generation Olympian who brought home one gold, three silvers, and a bronze medal at this summer’s 2008 Beijing Olympics.