Eva Mendes is the latest celeb featured in PETA’s hot new holiday ad campaign, Fur? I’d Rather Go Naked. The stripped star’s poster will be unveiled in Rockefeller Plaza on Thursday, but city authorities have asked the organizers not to announce the time or exact place of the event; they are in fear of a New York “mob scene.” The saucy new poster will be erected all over Manhattan next week. NSFW After The Drop.

“There are way too many amazing faux-fur options out there for people to still be wearing real fur,” Mendes said.