Alicia Silverstone has taken off her clothes in a new PETA ad campaign.

“I am Alicia Silverstone, and I’m a vegetarian,” reads the print ad. Alicia says the same words in the video rendition of the ad, also noting that “there’s nothing in the world that’s changed me as much as this. I feel so much better and have so much more energy.”

The PETA-Silverstone campaign will air on Food Network, Lifetime and E! in Houston before expanding nationwide.